This is not a newsletter.
This is a practitioner's argument with the status quo. 25 years of building brands, distilled into the things nobody says in the boardroom but everybody thinks on the commute home.
The
Essays
004 ArticlesAI Is Not A Channel
In 2008, I argued that mobile wasn't media. The industry spent a decade trying to "do mobile" as a channel. AI is following the exact same pattern.
The Death Of The Marketing Funnel
The funnel was a useful fiction. In a world where an AI agent can discover, evaluate, and buy in a single conversation, it's catastrophically wrong.
More Strategy Fewer Prompts
Every agency has an "AI practice." Most are teaching prompt engineering. That's like teaching someone to type faster and calling it content strategy.
Cleaning Up The MarTech Stack
Your marketing department runs on 47 tools. Half do the same thing. The other half don't talk to each other. AI can end this.
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The Rant
The Practitioner's Edge. Weekly. Hard-won wisdom from 25 years of building brands, applied to what's happening right now. For CMOs who'd rather hear from someone who's done the work.